Skin Tonic us with art direction and creative assets. We had to create a working prototype with that lead to many revisions - as you know it's all in the details.
A challenge was to make sure that the fonts, pixel dimensions colors and interactivity was consistent across all defined resolutions.
I developed the Skin Tonic's website on WordPress Content Management System , Where Administraor manage can makes editing the website as easy as editing a word document.
See for yourself and check on live at https://www.skintonic.ch/